Search engine traffic, contextual and media ads, social networks, and mass mailing will help you to create a steady stream of website visitors. If you do not have a website, then you definitely need to develop it.
Let’s take a detailed look at these options
It is possible only if you are a young, talented and hard-working man, or an experienced developer or website designer. Otherwise, you’d better give up this decision.
If you find a responsible contractor, make competent and complete terms of reference, prepare and provide the content in advance, then it is very likely that you will receive an exclusive, high-quality website. Disadvantages of this option include the high cost of development (about 2300 USD for the landing page and about 6950 USD for the eCommerce website) and long terms of development. In addition, you have to describe your goals and requirements clearly and provide content. Also, you need to have enough time to participate in the project.
This way has several outstanding features such as its low price (eCommerce website will cost you about 620 USD), fast speed of development (your website can be done by 3-5 working days), outcome predictability (most off-the-shelves has demo versions). Concerning its disadvantages we can notice design non-unique.
So, if you know what you need, but you have account or time restrictions, the off-the-shelf solution is the best option for you. Let’s get a view of website launching using the off-the-shelf solution as in the case of “1C-Bitrix” platform and off-the-shelf catalog “MarketPlace”.
The off-the-shelf catalog is available at http://marketplace.1c-bitrix.ru/. It contains about 2500 solutions, divided into different sections. The off-the-shelf solution could be not just a website but also a plug-in which you can install on the existed website running on “Bitrix” CMS. Marketplace works since 2011 and there are more than 600 authors publishing their solutions regularly.
To find an off-the-shelf solution you need to go to the section you are interested in, for example - "Off-the-shelves / LandingPage / Restaurant business". If there are a few solutions you can go to the page of a particular solution and get acquainted with its description, possibilities and customer reviews. In another case, it’s better to use filters. Also, it’s better to put a mark against "Adaptability" (nowadays the mobile traffic share is quite significant) and "Demo version existence" (be sure to try the solution before you buy it).
Explore demo version before purchasing. You can ask the author of the solution any questions on the tab "Talk".
Usage of the off-the-shelf solution is a good way to meet the requirements of your business under the conditions of account or time restrictions.